#4: Strategy, Tactics, and Luck | Bob Perkins

Bob Perkins is back on the show to discuss how to create your own education in the world of business, and the importance of keeping your business's strategy as simple as possible. Bob is a former senior marketing executive at household names like Pizza Hut, Calvin Klein, and Playboy.

Topics Include:

• Self-education strategies
• Why strategy is the most underrated thing in business today
• How to develop an operating system for your company
• The managers two tasks: set the right objectives, pick the right people
• The "tactics follow strategy" principle
• Defining strategy and tactics
• The paradox of too much self-education
• Creating space to develop your own ideas
• The best business advice you'll ever hear: KEEP IT SIMPLE
• Passion or skill? Developing passion for cultivating your skill
• And other topics...

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Resources Mentioned:
Sales Leadership Foundations - https://www.patreon.com/rjg
Competing Against Luck - Clayton Christensen

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