“Fixing sales” requires understanding what’s broken
Jan 25, 2021Fixing a problem requires understanding what’s really broken.
If, that is, the solution is supposed to be sustainable.
That’s why so many organizations that want to “fix sales” - don’t.
Most “solution providers” sell you what they have, not what you really need.
Talk to a training company? Your problem requires training.
Talk to a coaching company? Your problem requires coaching.
Talk to a CRM company? Your problem requires a CRM.
And on it goes.
If you want to solve a sales challenge forever, you have to get to the root of the problem.
Which is why our sales audit looks at:
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How you justify your the pitch from the get go with a strong value proposition.
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How you attract customers and clients to your business with marketing.
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How you convert the interested prospects into customers with sales practices.
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How you keep those customers coming back or buying more stuff from you.
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How your environment in the sales organization contributes to sales.
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How your strategy keeps everyone on the team rowing in the same direction.
That framework helps us determine where the challenges and opportunities are.
We take a holistic look at the sales organization because:
The right prescription starts with an accurate diagnosis.
Learn more about our 3P Sales Audit here.
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